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Users will soon have a fresh option that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This move comes as the platform revealed that it presently contains more than 1 bn AI-generated clips.

Trial and Implementation

The update is undergoing trials over the coming weeks before a global rollout. This development comes amid a increase in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that nearly a tenth of the most rapidly expanding channels on a competing service only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is often nonsensical or bizarre.

“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we intend to give people the option to increase or decrease of that, based on their own likes,” stated a spokesperson.

Volume and Proportions

TikTok announced that there are now 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 m pieces of content are submitted to the app each day, making AI content a limited part of its overall inventory.

User Control Features

Members will be in a position to reduce or increase the level of AI-generated videos they watch by accessing the topic control setting in the platform and choosing AI-made media. Further subjects that are already be adjusted under the tool cover politics, style, beauty, and choreography.

AI Disclosure Rules

TikTok’s rules require content makers to tag convincing AI-made content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.

Additionally, the service will from now on apply an “AI-made” watermark to content created with its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This measure is intended to stop users from trying to bypass the disclosure requirement.

AI Literacy Programs

TikTok is furthermore launching a $2m awareness program for experts and groups to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups specializing in training coding and technology.

Content Safety Approach

The platform has defended its moderation strategy, following controversy over proposals to make redundant a large number of safety staff in the United Kingdom. TikTok is planning to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.

A trust and safety lead stated that human moderation would remain essential, but automated tools can protect employees by eliminating the most distressing content ahead of it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to reliance on its machine learning processes.

We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is making a difference work at speed.”